What is a Marketing Funnel

What is a funnel marketing strategy and why should online marketers develop one?

It is a marketing strategy to convince prospective customers to purchase products from your company. It is a process of selling in which someone visits your website to look up information that will solve their problem. But, with the help of specific tools, you can be able to establish an ongoing relationship with every person who visits your blog.

This will help you better understand each visitor's needs. This will enable you to offer the best information to all your visitors. If you gain the trust of your visitors they are more likely to buy your products. The customer will then turn into a buyer.

Many customers turn into regular customers and are more likely to purchase every product on your website. A marketing funnel consists of all of the steps required to bring a frequent user of your site into a loyal client and purchase every item that you sell.

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For any internet marketer, this is the ultimate goal. This can be achieved easily with a properly designed funnel.

You have your marketing resources catching people's attention and drawing them into the funnel. Once they've completed the form on the PERSONAL lead capture page they'll be entered into the funnel. Because they are not going to opt into your lead capture page for business I'm using the term "personal". They want to join as a leader, not a business.

The page for lead capture is where they begin the funnel. If they click on the "Sign up Now" or "Enter here" buttons, they are in a position to enter a different world of network marketing.

The most important thing is that they are qualified to do it. It's their decision. They have nothing to sell you except your leadership skills and mentor and as someone who can help to increase leads for their business.

This is how a typical advertising funnel works.

You can provide a free product for your "front-end" to draw and attract people who are interested in your products. To get your free product, sign up (also called opt-in) and give your name and email address. In turn you'll include them on your mailing list.

Once you have your contacts in your email, you are able to make them aware of offers that are similar to theirs.

After signing up for the offer, they'll be taken to a page that offers a low price or what is known as the tripwire offer. This is where they move into the "back-end of the funnel."

If the buyer buys the lowest-priced deal, they will be directed to a comparable deal at a higher cost (commonly known as an Upsell). The person will also be taken to the next product when they purchase the same offer at a higher cost. This process can continue for several years.

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