Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced an agreement to partner to sign a partnership agreement with Socios, an all-in-one fan influence and rewards platform for fans of sports around the world. With the agreement, Socios becomes an Official Partner of Lega Serie A as well as Main Sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

This new partnership will officially commence when Socios President Alexandre Dreyfus presents the MVP award at the conclusion of Tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership continues to grow on Socios's vast presence in Italian football. Socios has already partnered with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Outside of Italy, Socios's 100+ strong network of partners includes soccer giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Alongside football Socios's constantly expanding network of sports includes the UFC, F1 teams, 25 NBA franchises as well as the New England Patriots of the NFL and the New England Revolution of MLS and 14 NHL franchises, and the top teams in esports and cricket.

"We are extremely pleased to announce this collaboration with Socios an established brand in its sector that has been working to improve the best of sports for several years now. With this agreement Lega Serie A proves once time and again that it is ready to take advantage of the opportunities presented through new market opportunities, looking toward the future, and innovative and always ready to meet the demands of fans all over the world" stated Luigi De Siervo, CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we grew our network by over 500% and welcomed nearly one million new users on our platform.

"We've got bigger aims for the coming twelve months, and we're delighted to begin 2022 with this important announcement that further solidifies our commitment to the Italian sporting industry.

"We are looking forward to working together along Serie A, spreading the message of Socios and building up our community of superfans both in Italy and all over the globe."

More than 1.3M users from 167 countries are using the Socios app to engage with and receive rewards from the teams they love and support by way of Fan Tokens. Fan Tokens are digital assets that are minted on the  blockchain. They give their owners access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features games and contests.

For 2020, Socios's goal is to bring millions of new fans from across the globe to the advantages of Fan Tokens, with new innovations as well as rewards and features being added throughout the year. Socios plans to add many more of the world's top sporting organizations to its existing list and launch high-profile national and international advertising campaigns, and grow its sports and entertainment ecosystem significantly in the coming 12 months.

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